Using social media for hiring and other hacks for 2018

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We hear it all the time: “we need to hire the right people” and “culture is important to us.” Blah. Blah. Blah. That is so 2017. Here are some hiring hacks to keep your edge in 2018:

Are you using social media?

Social media continues to grow as a major communication channel, so keep your brand profiles strong, creative and relevant! According to a recent study, over 91% of employers are using social media to hire today – and prospective employees use social media to scope out a company and get a sense of what it might be like to work there. Are you using social media to showcase your culture, your benefits, your office space? We tend to think of using social media first, for personal use, and then second, for marketing – but are you thinking about marketing to your future workforce? Social is a terrific space to showcase whatever makes your company a great place to work at and different from the other guys.

And leaders aren’t immune the need for a strong social media profile, either: as a leader, you have the platform to present yourself as a thought leader through platforms like Facebook and Instagram and develop a following that’s invested in your work and your company.

The bottom line is, invest in technology and resources to help build your creative edge, brand, social media presence, and keep the momentum going with consistent communication.

Show me the data – predictive analytics

As Big Data continues to transform the workplace, companies are supplementing hiring practices with data-based decision making. Enter, predictive analytics. From hire to inspire, predictive analytics help companies find and keep their best talent.

“At my company, we always say, “Man meets machine.” With the power of one’s intuition supplemented by data, one can make much more powerful decisions. This can give you an overwhelming advantage in the war for talent.” – Acumen Solutions

Man (or woman) meets machine!  I love that.  In fact, I believe that pretty much sums up what we help clients do – use predictive analytics to create informed intuition, or as I like to call it, “eyes wide open interviewing.”


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